July 14, 2016 – Versique today announced the rebrand of its digital marketing agency to Parqa – A Versique Company. The Versique digital marketing agency was established in 2013 and is led by Tony Sorensen and Chris Peterson. Parqa (pronounced “par-ka”) is a demand activation agency that specializes in digital marketing services for companies ranging from high-growth to Fortune 500s nationwide, with services including digital marketing strategy, inbound marketing, content marketing, marketing automation, web analytics and reporting, SEO (search engine optimization), SEM/PPC (search engine marketing/pay per click), social media marketing, and local search optimization.
Parqa works with clients from a variety of industries including, ecommerce, healthcare, staffing, and manufacturing. The agency has doubled in revenue every year since 2013, has 15 employees, and a collective 70 years of digital marketing experience. Parqa helps companies build brand awareness and attract qualified leads, which generates revenue and provides significant and measurable ROI.
“We’ve been helping our clients grow their businesses and brands through inbound marketing since 2013,” said Tony Sorensen, CEO and Founder of Versique and Parqa. “By rebranding the digital marketing agency to Parqa, it will provide clarity in the marketplace about our company’s services. People already know Versique as leading executive search and consulting firm, and now they will know Parqa as a leading demand activation agency.”
The Versique digital marketing agency was initially established in 2013, based on a successful partnership with Chris Peterson and a strong vision for growth through marketing by Sorensen, who took risks within marketing early on, including investing in SEO and PPC years before it was the industry standard. Having seen significant ROI and revenue growth by using digital marketing strategies and tactics in his own firm, he knew the impact it could have on other companies.
“As a company, Versique receives 50% of its business from inbound marketing sources,” said Sorensen. “By driving leads to our recruiters and sales team, we’ve increased revenue and efficiencies, allowing us to serve our clients better, keep top talent, and branch out into additional markets.”
In addition to digital marketing services, Versique specializes in executive search and consulting services, with practice areas including IT (information technology), HR (human resources), digital marketing, engineering and operations, finance and accounting, sales, CPG (consumer packaged goods), and executive retained search.
Versique has over 100 employees in Minneapolis and more than 400 years of combined experience. The firm has received Top 25 Executive Search Firms and Top 25 Management Consulting Firms awards from the Minneapolis/St. Paul Business Journal, as well as numerous culture-based and growth-based awards including the Minnesota Business Community Outreach award and the Minneapolis/St. Paul Business Journals Fast 50 award.
ABOUT PARQA
Parqa is a leading demand activation agency providing revenue-driving results through digital marketing strategies and tactics. Services include digital marketing strategy, inbound marketing, content marketing, marketing automation, web analytics and reporting, SEO (search engine optimization), SEM/PPC (search engine marketing/pay per click), social media marketing, and local search optimization. The team has over 70 years of digital marketing experience, and specifically 40 years of experience within the staffing and consulting industry. The team helps companies build brand awareness, grow thought leadership, and attract qualified leads, which generates revenue and provides significant ROI. Parqa is a Versique Company, and is located at 6465 Wayzata Blvd., Suite #800, Minneapolis, MN 55426. Phone: 952-767-7020 / Website: www.parqamarketing.com
ABOUT VERSIQUE
Versique is a single-source talent acquisition firm specializing in recruitment, both consulting and permanent placement. The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in its pronunciation: ver-seek. Versique brings more than 400 combined years of recruiting and placement expertise to the talent-acquisition profession. Versique specializes in the following practice areas: information technology, human resources, digital marketing, engineering/operations, finance/accounting, sales, CPG (consumer packaged goods), and executive retained search. Versique has filled thousands of positions and its network of connections is one of the strongest in Minnesota. Versique is located at 6465 Wayzata Blvd., Suite #800, Minneapolis, MN 55426. Phone: 952-935-2000 / Website: www.versique.com / Email: info@versique.com
