Senior Director, Ecommerce (ID:46606)

Are you a visionary Ecommerce leader with a passion for pets and a drive for digital growth? Join a fast-growing pet food manufacturer as Senior Director, Ecommerce, where you'll shape strategy, drive online sales, and lead a dynamic team in a booming industry. If you're ready to make a significant impact while helping pets and their owners, apply today!

Code: 46606

Posted: 2025-02-14

Category: Demand Generation & Marketing

Reporting to the Chief Marketing Officer, the Senior Director, Ecommerce will play a key role in leading the strategy, execution, and optimization of our ecommerce retail channels (Chewy, Amazon, etc.) and our retail marketing and brand presence across the channel. The Senior Director of Ecommerce will drive e-commerce revenue growth, enhance customer experience, and integrate digital marketing initiatives across retail marketplaces (Amazon, Chewy, Walmart, etc.). The ideal candidate must have pet industry experience and will bring a deep understanding of ecommerce, retail media networks, digital transformation, and omnichannel marketing with a proven track record of scaling online sales.

Worksite Location: Remote with 20% travel

Salary: $140k - $175k base salary plus annual bonus

Benefits: Includes medical, dental, vision, PTO, short-term/long-term disability, accident insurance and 401k with match.

Role & Responsibilities:

Develop and execute an innovative omnichannel ecommerce strategy to drive revenue growth across retail marketplaces.
Lead digital transformation initiatives, ensuring seamless integration between ecommerce platforms and internal business systems.
Optimize the digital customer journey, increasing trial conversion rates, retention, and lifetime value.
Lead vendor negotiations and build customer relationships to support profitable brand growth within ecommerce channels.
Manage and deploy retail media and marketing across channels such as Amazon and Chewy.
Partner with internal teams to source and upgrade content, perform SEO, launch new items, and coordinate off-platform marketing with on-platform initiatives.
Own and manage ecommerce P&L, ensuring profitability and sustainable growth.
Utilize data-driven decision-making to track key KPIs (conversion rates, CAC, LTV, ROAS, etc.) and implement continuous optimizations.
Lead and develop direct reports and agency partners for success.
Collaborate with Sales, IT, Marketing, Supply Chain and Finance to align ecommerce and digital initiatives with broader company objectives.
Stay ahead of industry trends, bringing forward emerging ecommerce technologies, AI tools, and digital marketing advancements.

Required Skills and Experience:

Bachelor's degree in business, marketing, digital commerce or related field.
10+ years of experience in ecommerce, digital marketing or omnichannel strategy in the pet industry, CPG retail.
Proven ability to scale digital revenue and manage P&L responsibilities.
Must have expertise in Amazon Seller/Vendor Central and Retail Media Networks.
Strong analytical skills with experience in SEO, paid media, digital analytics, and A/B testing.
Experience leading cross-functional teams and working with agency partners.
Data-driven mindset with the ability to translate insights into actionable growth strategies.
Strong brand-building experience combined with previous success creating an exceptional digital customer shopping experience.

About Versique:
Versique: /ver-seek/ adj. being both versatile and unique; n. a high-performance recruiting firm specializing in executive leadership search, direct hire, and interim hiring solutions.

Versique Executive, Professional, & Interim Recruiting is a locally owned and operated hiring and placement firm based in the Twin Cities of Minnesota. With specialized practice areas across our three divisions, Versique delivers tailored expertise to a wide range of industries. What sets us apart is our team of recruiters—seasoned professionals who have worked in the very fields they now hire for, providing unmatched industry insight and connections.

We believe people are more than just resumes—they are transformative, unlocking the potential for organizational growth and success.

Versique is proud to be award-winning, earning recognition on the Inc. 5000 list of fastest-growing private companies and the Minneapolis-St. Paul Business Journal's Fast 50 list for 2023. We are also consistently recognized as a Star Tribune Top Workplace and were named a Best Place to Work in 2022 by the Minneapolis/St. Paul Business Journal.

Let's find your people, together.

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