The Ecommerce Account Manager (digital retail expert) will lead the execution of brand strategy and drive growth across all brands in the pet food industry's fastest-growing channels. The Ecommerce Account Manager will be responsible for executing business, media, marketing, and the day-to-day management of online customer accounts. The ideal candidate will have a strong understanding of the pet industry and be skilled in building relationships, driving growth, and achieving ambitious targets.

Roles and Responsibilities:

Develop and maintain key customer relationships:

• Act as the primary contact for the online retailer's customer accounts, ensuring high service levels, support, and communication.
• Negotiate agreements, contracts, and promotional terms that align with company goals and maximize shelf presence.
• Own the ecommerce short and long-term strategies to accelerate and scale profitable growth.

Drive growth and increase brand awareness:

• Collaborating with internal business partners and implementing effective marketing strategies to drive business growth and increase brand awareness.
• Craft and deploy: 
• On-site advertising strategies by coordinating with agency and customer partners. 
• Off-site media partnerships to drive and convert new user traffic.
• Promotional activations and event sponsorships throughout the year.
• Using keyword research, sales analytics, and tracking tools, identify other areas of opportunity to increase traffic and conversions.
• Identify other customer-centric opportunities that can be addressed through innovation and collaboration with the retail partners.

Manage internal capabilities to support growth:

• Coordinate and align with the demand planning and supply teams to ensure they're always in stock, shipped on time, follow EDI and processing requirements, and regularly manage and minimize chargebacks.
• Manage marketing and co-op budgets to achieve growth and profit goals.
• Based on initiatives, create forecasts for the channel, including new item launches. Coordinate with the internal team to ensure cohesiveness with the overall business plans.

Communicate results:

• Provide weekly, monthly, quarterly, and annual updates, including tracking for sales and e-commerce pillar metrics.
• Research and publish weekly or monthly reports to Senior Leadership.

Assist in developing market trends & consumer insights:

• Stay current with market trends, consumer preferences, and competitor activities within the pet food industry.
• Utilize market insights to adapt strategies, support product innovation, and recommend pricing and promotional tactics adjustments.
• Develop consumer and retailer insights to develop new insights into shopping behavior and product development.

Required Skills and Experience:

• BS/BA required, preferably in Marketing, Communications, or Business.
• 5-8+ years' experience in shopper marketing, ecommerce, Chewy, Target, Walmart and/or Amazon retail account experience preferred.
• Great attitude with an understanding that energy and attitude impact performance.
• Strong brand-building experience combined with previous success creating an exceptional digital customer shopping experience.
• Critical thinker with strong, proven analytical skills.
• Preferable experience in managing marketing P&L and exceeding targets and KPIs within planned expenses.
• Ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities.
• Excellent written, communication, and presentation skills.
• Experience in the pet food industry or related consumer goods sector.
• Familiarity with advanced analytics tools and platforms such as Stackline.

Salary range: $120k-$140k

Position location: Remote w/ 10% travel

About Versique:

At Versique, we believe people are more than a resume. People invent, propel, unearth, and build. They transform teams, markets, industries, and bottom lines. People do more than fill an open position. They open greater potential. We're here to help fill your human potential and build your human capacity. The Versique brand represents a powerful combination of "versatile" and "unique," hinting at the concept of "search" in its pronunciation.

In 2023, Versique made the Inc. 5000 list of fastest-growing private companies, and the Minneapolis-St. Paul Business Journal's Fast 50 list for fastest-growing private companies in Minnesota. Additionally, for the past four years, Versique has been recognized as a Star Tribune Top Workplace and awarded a Best Place to Work in 2022 by the Minneapolis/St. Paul Business Journal, which speaks to the incredible culture we've fostered.

We believe people are the ultimate business advantage. Let's find your people together. And make the best possible.

Versique is an equal-opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.

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