Webinar: How to Level-Up Your Demand-Gen Game (with Vereigen Media)

Wes Lieser

June 14, 2023

On June 14th, Versique partnered with Vereigen Media to host a webinar.

Wes Lieser, VP of Demand Generation & Marketing Technology, presented, along with other demand generation professionals, and shared practical tips on creating a successful demand generation strategy, crafting targeted content, tracking and measuring success, and optimizing your approach based on data and insights.

This webinar covered the following topics:

Identify the essential components of a successful demand-generation strategy
Outline the steps for building a demand-generation plan
Provide actionable tips for creating targeted content that resonates with your audience
Discuss how to track and measure the success of your demand-generation efforts
Identify key metrics to track and how to interpret them
Provide actionable tips for optimizing your strategy based on data and insights

Wes Lieser / About Author

Wes Lieser is a skilled Digital Marketing Recruiter with an expertise in Demand Generation and Marketing Technology. Through his years of industry experience in both sales and marketing, he developed a passion for understanding how to leverage technology to increase sales and marketing. As a tireless networker, he has positioned himself as a key resource for Versique’s clients. His enthusiasm for Demand Generation, and strong relationships with top talent, has made him the ideal resource for clients seeking to build their team.