Einstein Was Onto Something: Science Meets Content Marketing

Versique

May 11, 2015

I want to take a minute to dissect one of my all-time favorite quotes:

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” -Albert Einstein

As a marketer, I assume you’ve heard of the 80/20 rule for content marketing. If you’re not familiar, the rule states that 80% of your time should be spent educating your audience, and 20% of your time should be spent selling them.

Applying Einstein’s quote (and I’ve heard the guy was pretty smart), if 80% of your time is spent providing knowledge, how much time have you spent assisting the imagination of your audience?

The most powerful question you can get your audience to ask themselves is, “What if…?”

You want to put out relevant, remarkable content? Get your audience to use their imagination.

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Photo: By New York World-Telegram and the Sun staff photographer: Al Aumuller [Public domain], via Wikimedia Commons

Versique / About Author

Versique is a high-performance recruiting firm that specializes in interim solutions, direct hire, and executive leadership search. Our team of experienced professionals and seasoned leaders across various areas of expertise and industries have been in your shoes. We can quickly assess your whole people picture and identify the elements that will take your business to the next level.

In 2019, 2020, and 2021 Versique was recognized as Star Tribune Top Workplace, was nominated as a Best of Business Finalist by Twin Cities Business, and made the Minneapolis / St. Paul Business Journal's list of Twin Cities Largest Executive Search Firms. Versique also ranks as one of the top 25 most socially/marketing engaged staffing firms in the country and #1 in Minnesota by LinkedIn.

The Versique brand represents a powerful combination of “versatile” and “unique” as it hints at the concept of “search” in its pronunciation: ver-seek.