Do you ever think about your personal brand? If not, it’s time to start!
Most of us are familiar with the immense effort many companies put into creating and maintaining a strong brand image. We’ve also seen companies who don’t do this well at all. We’ve all joked about commercials that try too hard to be funny, or restaurants that don’t offer food quite up to the caliber they claim. Your personal brand is not much different. There are three simple principles that every professional can use to establish their brand and take their career to the next level.
1. Know What You Stand For
This doesn’t just refer to your personal set of beliefs. What do you want to accomplish in your career? What are you working towards? Do you want a high profile role in a Fortune 500 company or are you looking to be a loyal and dedicated staff person at a great company where you can happily retire?
2. Surround Yourself With the Right People
Once you’ve established your goal, it’s important to surround yourself with encouraging people who will help you achieve that goal. Seek out people who will support you and make you a stronger professional. You’re never done growing.
3. Hold Yourself Accountable
Now that you’ve made a plan and established a support system, it’s time for the final step – live it out. Make a conscious effort to stay on track. Set goals consistently and try your best to meet them.
For more on how to create your personal brand, read the rest of this blog originally posted on the St. Thomas Opus Magnum Blog.
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